Immediate Campaign Impact Evaluation Brand in Your Hand offers advertisers and their clients a pocket-sized, real-time campaign impact assessment solution. The low cost system consists of two component parts, both of which are integrated onto a PDA (Personal Digital Assistant). The first part offers the ability to show both still and moving images with sound on the full PDA-sized screen. The second part, called AccessPoint™ , is a real-time data collection tool. By combining these two technologies, Brand in Your Hand allows the latest television and billboard advertising campaigns to be shown to the person on the street, and their reactions recorded - all on the same handy device! A simple touch of a button sends the collected responses over the mobile phone airwaves back to HQ, where they can be exported for data analysis. Brand in Your Hand's portability and real-time operation allows users to:- Gauge real world impact with greater accuracy Reach a wider audience where adverts are seen - Œon the street' Stop using relatively expensive focus groups Fine-tune campaigns closer to the launch date and avoid costly re-launches. Monitor marketing spend more closely The system is fast, accurate and offers a high level of security. Above all it is a cost effective alternative to other more traditional methods of campaign evaluation. For further information please contact: info@openair.biz or telephone 0870 111 8050 Integration Solutions Platform for Mobile Applications